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Search Engine Optimisation (SEO)

The first step on any SEO journey is called keyword research. This process uncovers keywords that people use when searching for the products and services that you sell.

It also helps you understand which keywords will bring the most visitors, and which ones you should try to optimise your website for.

In this unit you will learn how to build and refine a keyword list, in order to focus just on those which:

  • Are relevant to what you do
  • Generate the highest number of searches
  • Have the lowest amount of competition.

Finally we’ll look at the common pitfalls people fall into when conducting keyword research.

Course Curriculum

Search Engine Optimisation (SEO)

  • Keyword Research
  • How to optimise a landing page
  • Link building
  • Local SEO
  • Metrics for monitoring SEO heath

Course Curriculum

Search Engine Optimisation (SEO)
Keyword research FREE 00:07:00
Quiz Unlimited
How to optimise a landing page FREE 00:12:00
Quiz Unlimited
Link building FREE 00:11:00
Quiz Unlimited
Local SEO FREE 00:08:00
Quiz Unlimited
Metrics for monitoring SEO health FREE 00:08:00
Quiz Unlimited
  • FREE
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