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Display advertising is a great way to drive brand awareness and keep your products or services at the forefront of people’s minds, whilst they’re browsing the web.

Unit 1 is designed to help people who have never used Display advertising before, answering key introductory questions like:

  • What is Display advertising?
  • Where does Display appear in a customer journey?
  • What types of ads can I use?
  • Where can my ads appear?
  • Where can I create Display advertising campaigns

By the end of this unit you will have started to create your first Display campaign.

Course Curriculum

Display Ads

  • Introduction – Regular ad formats and settings
  • Audience, keyword and topic targeting
  • Building ads
  • Remarketing
  • Tracking and optimisation 

Course Curriculum

Display Ads
Introduction – Regular ad formats and settings FREE 00:10:00
Quiz Unlimited
Audience, Keyword and Topic Targeting FREE 00:10:00
Quiz Unlimited
Building Ads FREE 00:10:00
Quiz Unlimited
Remarketing FREE 00:10:00
Quiz Unlimited
Tracking and optimisation FREE 00:10:00
Quiz Unlimited
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  • UNLIMITED ACCESS
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