123-reg Online Business Training

Getting more customers and visitors

There’s no point in having the perfect website if no one is looking at it. Learn five key steps to SEO success, the secrets of content marketing, and how to make the most of Pay-per-click, display & social advertising.

It’s essential to drive new visitors to your website. These are your future customers.

But not all website visitors are equal. You want people on your website who are likely to buy, or are likely to recommend your brand to someone else.

Use the latest online marketing techniques to get relevant and engaged visitors, by

  • Ranking higher on Google for searches relevant to what you do
  • Creating PPC adverts on Google that entice buyers
  • Using ads to find the right people on Facebook and Twitter
  • Publishing high quality content to attract interested browsers
  • Reaching the right people with attractive banner advertising

We’ll show you how to set up and run these campaigns, and measure where your efforts are really paying off.

Course Curriculum

Search Engine Optimisation (SEO)

  • Keyword research
  • How to optimise a landing page
  • Local SEO
  • Link building
  • Metrics for monitoring SEO health

Social Media Advertising

  • Getting started with Facebook advertising – Ad types
  • Getting started with Facebook advertising – Targeting
  • Getting started with Facebook Advertising – Custom audiences
  • Getting started with Facebook advertising – Tracking and measurement
  • Getting started with Twitter advertising – Ad types
  • Getting started with Twitter advertising – Targeting
  • Getting started with Twitter advertising – Pricing and creatives
  • Getting started with Twitter advertising – Tailored audiences
  • Getting started with Twitter advertising – Tracking and measurement

Content Marketing

  • Why blogging, and which platform is right for you?
  • What should you write about?
  • How to write
  • How to create a content calendar
  • How to promote your blog
  • Monitoring and measuring success

Pay-Per-Click Advertising (PPC)

  • What is PPC and how to set up your first Google Adwords account
  • Choosing your keywords
  • Writing your ads
  • Creating your first campaign and ad group
  • Using ad extensions
  • Monitoring your first campaign

Display Ads

  • Introduction – Regular ad formats and settings
  • Audience, Keyword and Topic Targeting
  • Building Ads
  • Remarketing
  • Tracking and optimisation

Course Curriculum

Search Engine Optimisation (SEO)
Keyword research FREE 00:07:00
Quiz Unlimited
How to optimise a landing page FREE 00:12:00
Quiz Unlimited
Local SEO FREE 00:08:00
Quiz Unlimited
Link building FREE 00:11:00
Quiz Unlimited
Metrics for monitoring SEO health FREE 00:08:00
Quiz Unlimited
Social Media Advertising
Getting started with Facebook advertising – Ad types FREE 00:07:00
Quiz Unlimited
Getting started with Facebook advertising – Targeting FREE 00:08:00
Quiz Unlimited
Getting started with Facebook Advertising – Custom audiences FREE 00:10:00
Quiz Unlimited
Getting started with Facebook advertising – Tracking and measurement FREE 00:10:00
Quiz Unlimited
Getting started with Twitter advertising – Ad types FREE 00:10:00
Quiz Unlimited
Getting started with Twitter advertising – Targeting FREE 00:10:00
Quiz Unlimited
Getting started with Twitter advertising – Pricing and creatives FREE 00:00:00
Quiz Unlimited
Getting started with Twitter advertising – Tailored audiences & website cards FREE 00:00:00
Quiz Unlimited
Getting started with Twitter advertising – Tracking and measurement FREE 00:00:00
Quiz Unlimited
Content Marketing
Why blogging, and which platform is right for you? FREE 00:10:00
Quiz Unlimited
What should you write about? FREE 00:10:00
Quiz Unlimited
How to write FREE 00:10:00
Quiz Unlimited
How to create a content calendar FREE 00:10:00
Quiz Unlimited
How to promote your blog FREE 00:00:00
Quiz Unlimited
Monitoring and measuring success FREE 00:00:00
Quiz Unlimited
Pay-per-click advertising (PPC)
What is PPC and how to set up your first Google Adwords account FREE 00:10:00
Quiz Unlimited
Choosing your keywords FREE 00:10:00
Quiz Unlimited
Writing your ads FREE 00:00:00
Quiz Unlimited
Creating your first campaign and ad group FREE 00:10:00
Quiz Unlimited
Using ad extensions FREE 00:10:00
Quiz Unlimited
Monitoring your first campaign FREE 00:10:00
Quiz Unlimited
Display ads
Introduction – Regular ad formats and settings FREE 00:10:00
Quiz Unlimited
Audience, Keyword and Topic Targeting FREE 00:10:00
Quiz Unlimited
Building Ads FREE 00:10:00
Quiz Unlimited
Remarketing FREE 00:10:00
Quiz Unlimited
Tracking and optimisation FREE 00:10:00
Quiz Unlimited
TAKE THIS COURSE
  • FREE
  • UNLIMITED ACCESS
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