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Selling more to your existing customers

As anyone who runs a business knows, it’s much more cost effective to sell additional services to existing customers than try and win new ones.

The key to selling more to people who have bought from you before is to engage them. Apart from your website, the two most popular channels for this are email and social media. Throughout this course you will learn the building blocks of customer engagement. That includes:

  • Understanding who your customers are
  • Growing and managing your email subscribers
  • Setting the right tone, and knowing what to say
  • Saving time by automating repetitive tasks
  • Measurement and analysis to optimise for success

Once complete, you’ll have the confidence to know what to say and when to say it, to keep customers coming back time and again.

Course Curriculum

Getting the right results from social media

  • Which social media platform should you be on?
  • Setting strategy & goals
  • Designing your channels
  • What to post & getting the tone right
  • Finding and using great images
  • Scheduling and automating
  • Finding & engaging influencers
  • Listening & customer service
  • Facebook Insights & Twitter Analytics

Using email marketing to grow and engage your customers

  • The essentials of email marketing
  • Grow and manage your subscribers
  • Understanding your audience
  • Designing your email
  • Testing and delivery
  • Using Marketing Automation
  • Analyse your results

Course Curriculum

Getting the right results from social media
Which social media platform should you be on? FREE 00:09:00
Quiz Unlimited
Setting strategy & goals FREE 00:09:00
Quiz Unlimited
Designing your channels FREE 00:04:00
Quiz Unlimited
What to post & getting the tone right FREE 00:07:00
Quiz Unlimited
Finding and using great images FREE 00:06:00
Quiz Unlimited
Scheduling and automating FREE 00:05:00
Quiz Unlimited
Finding & engaging influencers FREE 00:06:00
Quiz Unlimited
Listening & customer service FREE 00:07:00
Quiz Unlimited
Facebook Insights & Twitter Analytics FREE 00:09:00
Quiz Unlimited
Using email marketing to grow and engage your customers
The essentials of email marketing FREE 00:05:00
Quiz Unlimited
Grow and manage your subscibers FREE 00:07:00
Quiz Unlimited
Understanding your audience FREE 00:05:00
Quiz Unlimited
Designing your email FREE 00:07:00
Quiz Unlimited
Testing and delivery FREE 00:06:00
Quiz Unlimited
Using Marketing Automation FREE 00:05:00
Quiz Unlimited
Analyse your results FREE 00:07:00
Quiz Unlimited
TAKE THIS COURSE
  • FREE
  • UNLIMITED ACCESS
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